Make Money Now - Ask Rocky How



Hello Rocky,


I took your advice and invested in JP Morgan Chase (JPM) at the beginning of the year.  They are already flirting with the 10% gains you promised for '07.  Do I stick with them, or is it time to profit take? 

Graham Pumphrey
Eastbourne-on-Baliwick, UK


Rocky Responds:

Ring the register, Graham.  The organization has accomplished the goals I mapped out in December:

1.  Digest Bank One:  Final and most important step was renaming Bank One Ballpark in Phoenix Chase Field.
2.  Distance themselves from scandal ridden JT Marlin.  JPM CEO Jamie Dimon recently clarified the key difference between the two firms, "We have the world's largest hedge fund with $34 billion in assets" he bellowed, "while JT Marlin doesn't exist."
3.  Step out of the shadow of Gong Show panelist Jaye P. Morgan.  "Rather than compete with the broad" Dimon chirped, "we decided to make her a spokesperson for our Private Client Services.  We just need to hammer out the details."

The additional good news is that my former colleague, Bubbles, recently joined the company's Chase unit.  But since that announcement was made over a month ago, it's presumed to be built into the current stock price.

Therefore, it's time to rotate into an investment with more upside for the remainder of '07.  My proprietary models now indicate that The Gap (symbol GPS, current price $18.24) is the smart play.  They're cleaning up the mess that Disney refugee Paul Pressler made in his brief stint as CEO.  It shouldn't be that hard.  Selling jeans and t-shirts is not rocket science, and with The Gap's considerable assets the turnaround should be quick.  A revamped Banana Republic should lead the way, tapping into America's willingness to overpay in a store that plays the right background music.



Buy GPS at $18.24, sell at $24.50 and check in with Rocky for your next move.

  






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